About Us
Bonanzle is a startup person-to-person marketplace with two goals: make it easy to sell stuff, and make it addictive.
Bonanzle was started by a group of video game programmers who wanted to take the lessons they'd learned in years of creating successful games, and apply those lessons to create a marketplace that plays like a game. Highly interactive, quick to reward, and easy to grasp: these are all attributes of the most addictive games, and they're the building blocks upon which Bonanzle has been founded.
Of course, the eCommerce market space is one of the Internet’s most mature realms. It already sports behemoths such as eBay, Amazon, Microsoft, and Craigslist. We do not plan to (or need to) supplant any of these services. Instead, we aim to fill a particular need more perfectly than any of these generic solutions can. It is done every day, and it is the reason that eBay now owns more than 15 once-nimble competitors. Take a look at the growth charts for sites like Etsy or edgeio over the last two years and it is not hard to understand why eBay recently admitted that they are struggling to keep pace.
Bonanzle has talked to scores of users from eBay and other marketplaces, and we have identified an itch that users just can’t scratch with any of the existing person-to-person marketplaces. If your goals align with ours, get in touch with us and we'd be only too happy to tell you exactly what that itch is and how we're going to scratch it.
By the Numbers
Some of the notable upcoming Bonanzle milestones include:
Less than 6: Months until site is available in public beta (May 2008)
50: Individual usability tests to be administered before launch
10,000: Items estimated to be posted on site by launch
300,000: Registered users estimated within two years of launch
The Team
The Bonanzle team is comprised of action-minded experts whose first priority is giving users an experience that makes them feel like they rule.
The team is based in the Seattle area, and led by founder Bill Harding. Bill's long history of entrepreneurial pursuits began at age 11, when
he founded a candy store within his primary school that grossed hundreds of dollars annually. Bill’s
passion for seeing a great idea become reality has continued ever since, with a series of profitable businesses stretching from a self-published
magazine to an online laptop store to a casual games development team.
Running through all of Bills entrepreneurial pursuits are the common themes of creativity infused with a dichotomous attention both to detail and to bottom-line profitability.
Bill graduated the University of Washington Computer Software Systems program with a BS. Most recently, he has worked as the technical lead on a series of multi-million dollar Nintendo DS titles at Amaze Entertainment.
Contact
Reach us via email.
